It needs to be beautiful.
And it needs to work.

This is art, and it’s also business. The point of being creative is to create the right outcomes. For every design choice, we ask “Why?” Which emotions will move our audience to action? What will build the brand? How do we get the most bang for the buck? Our technique is a lens, focusing creative efforts on the right objectives.
“This event fully represented who we are as a company and the values that we hold true.”
J.D. Norton, Community Events Director, eBay
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